immr helps companies better understand and capitalize on opportunities presented by disruptive technologies. Working with a distinguished group of clients and research partners, immr combines a unique blend of research skills (qualitative and quantitative), industry knowledge, and experience to help clients devise, validate, and implement innovative, market-driven strategies.

immr and its principals have worked with the largest telecommunications companies in N. America, including Cingular, BellSouth, SBC, AT&T, Sprint, Verizon, and Motorola, as well as many leading companies outside of telecom (American Express, Allstate, UPS, and a host of others). Bios of immr people are available here, and more information on research partners, sponsors, and clients is available here.

Our principals are skilled in conducting sophisticated market research, facilitating strategic dialogue, and working with organizations and their teams to develop and execute initiatives. We have developed compelling perspectives and distinctive, research-based tools that:

• Reliably gauge customer interest in really new products
• Reveal hurdles slowing adoption
• Discover how to trigger customer interest, consideration, and trial
• Prioritize and discover the "tipping points" that trigger purchase
• Estimate demand for alternative offerings (devices/services)
• Calibrate willingness to pay, price elasticity

These tools are especially useful when applied to disruptive technologies and really new products and services.