immr is launching MAppTrac™ (for Mobile Application Tracking), an innovative research program that tracks and models the adoption of a wide range of wireless apps. Using an innovative, longitudinal research design, the study provides informative, detailed insights into customers’ adoption and use of key MApps, such as MMS, LBS, wireless multimedia, and others. Quarterly results help companies prioritize opportunities, time investments, identify and target ready markets, and accelerate the adoption of wireless data applications..

Distinctive Features of MAppTrac

• MAppTrac is an innovative, longitudinal tracking study that provides informative, detailed insights into customers’ adoption and use of key MApps.
  
  
• Using an online, monthly survey and a modular research design, MAppTrac captures and updates a robust set of measures for each MApp tracked in the program. Measures are developed using a consistent, rigorous methodology, making it possible to compare MApps within the portfolio and to track changes over time.
  
  
• MAppTrac addresses a significant problem handicapping the industry - inconsistent data and conflicting advice, which result in heightened uncertainty, costly mistakes, and missed opportunities. It is also designed to overcome the weaknesses associated with conventional research approaches.
  

A Summary of the MAppTrac Research Program can be downloaded here. The theory behind MAppTrac is described here. >>