What's Next 2007 - Calibrating Desirability of Emerging Wireless Services (+)

What's Next 2005 - Consumer Preferences for Emerging Wireless Applications (+)

Broadband in Japan and Korea (May 2005) (+)

Demand for Location-based Services - Summary of a Survey of U.S. Consumers (+)

Demand for Location-based Services - Detailed Findings from a Survey and Choice Model with U.S. Consumers (Request copy)

Recent Presentations by Dr. Phil Hendrix:

Calibrating Consumer Needs for Very New (Potentially) Wireless Services, Presented at WWRF, Helsinki, June 13, 2007

Convergent Devices, Divergent Applications: Using ASEMAP to Calibrate Preferences for Emerging Wireless Services, Plenary Presentation at WWRF 15 - Paris, December 8, 2005

ICT in Korea - Achievements, Implications, and Opportunities. Presented at the Business Forum on Advancing U.S. - Korea Hi-Tech Partnerships, Washington, D.C., May 19, 2005. Sponsored by the U.S. Chamber of Commerce and the U.S.-Korea Business Council

Wireless in Korea: Lessons, Implications, and Opportunities. Presented at the Global Business Forum, Ga. Tech, Atlanta, April 27, 2005.

Convergent Devices, Divergent Applications: Bridging the Chasm by Accelerating Customer Understanding and Adoption, WWRF 13, Jeju, Korea, March 2005

Demand for Location-Based Services - Results from a Causal Model Examining the 5 U's: Users, Uses, Usability, Usefulness, and Usage, Presented at WWRF 12 Conference, Toronto, November 2004.

Calibrating Demand and Accelerating Adoption of Really New Wireless Products, presented at WWRF 11, Oslo, June 2004 (with Tom Buerher, Telephia)

"Disruptive Wireless Apps," Presented at the U. of Maryland, Oct. 3, 2002

"Wireless and Mobile Apps - Emerging Research Issues," Presented in the Special Session on mCommerce at the AMA Educators' Conference, San Diego, August 1, 2002 (+)

"Privacy and Other Policy Issues in Emerging Mobile Markets," Presented in a Special Session at the Marketing and Public Policy Conference, Atlanta, May 18, 2002 (+)

Dan Steinbock, The Mobile Revolution: The Making of Mobile Services Worldwide (Kogan Page, 2005)

Dr. Phil Hendrix, "From Hindsight to Foresight - How Organizations Use Innovative Measurement Practices to Improve Visibility," Two-part article published in Marketing Management, Nov.-Dec. 2003 and March-April 2003.

Dr. Jeffrey Funk (2004), "The Crisis in the U.S. Mobile Phone Industry." (+)

Dr. Jeffrey Funk (2003), "Smart Phones, Dominant Designs, and the Evolution of Mobile Intranet Applications in Japan," Presented at the Austin Mobility Roundtable, March 11-12. (+)