The excerpts in this video are from Qualitative Research conducted by immr as part of a larger research study on the market for Mobile Internet Devices (also known as MIDs). We conducted a series of individual in-depth interviews – each lasting approximately 75 minutes - with consumers and professionals. This video contain highlights from just one of the interviews to illustrate the topics discussed and views expressed by one of the participants.. More excerpts and findings are available upon request.


In addition to the Qualitative Research, immr has conducted quantitative research with consumers and Thought Leaders. Click here for a summary of findings from the Thought Leader Survey.