Viewpoints
New
Report
How companies are extracting insights from consumers' digital signals to personalize users' experience
How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing
More than Lat/Long, location is at the epicenter of an extraordinary wave of mobile innovation
Unleashed by smart phones, the mobile internet, shopping apps and (soon) mobile wallets, M-commerce is taking off
Forthcoming
Report
How Amazon's Tablet Will Disrupt the Market
(available Oct. 10th)
Leveraging context in real-time, mobile advertising provides superior reach, relevance and results. especially when combined with hyper-local intelligence
With the bar for mobile device continually rising, OEMs must excel on six key criteria to succeed
Forthcoming
Whitepaper
While innovative, new-to-market products offer significant opportunity, they must also overcome 10 key hurdles to gain widespread acceptance.
Measuring and Managing SoLoMo and Other Digital Signals (GeoIQ Whitepaper)
Why market projections for new-to-market products are often wrong and what to do about it
How SoLoMo (Social + Location + Mobile) has become the new focal point for consumers, advertisers and retailers
Upcoming
Events
Does your value proposition address each of these key elements? Diagnose where your conversion funnel is narrowing, even collapsing.
- Mobilize (SF)
- Street Fight (NYC)
- Geo-Loco (SF)
- ad:tech (NYC)
- Geo-Web (NYC)
Insights from immr Tablet research reveals opportunities, implications for OEMs, app developers
